Saxena, Rajan. <br/><br/>
Marketing management. 

 - 4th ed. 
 - New Delhi :  McGraw Hill Education Private Limited,  2013. 
 - xxix, 883 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>9780070144910 
<br/><br/><label>Dewey Class. No.: </label>658.8 SAX