Czinkota, Michael R.

International marketing / - 4th ed. - Fort Worth : Dryden Press, c1995. - xxix, 815 p. : ill., maps (some col.) ; 27 cm. - The Dryden Press series in marketing .

One folded col. map in pocket.

Includes bibliographical references and indexes.

0030983428


Export marketing.

658.84 CZI