Sheth, Jagdish N. <br/><br/>
Marketing theory :  classic and contemporary readings. 

 - USA :  South-western Publishing Co,  1986. 
 - viii, 872 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0538192534 
<br/><br/><label>Dewey Class. No.: </label>658.8 SHE