Sheth, Jagdish N. <br/><br/>
Marketing management :  a comprehensive reader. 

 - USA :  South-Western Publishing Co,  1986. 
 - x, 1026 p. :  ill. ;  22 cm. 
<br/><br/><label>ISBN: </label>0538192305 
<br/><br/><label>Dewey Class. No.: </label>658.4 SHE