TY  - BOOK
AU  - Smith, Brian D.
TI  - Making marketing happen: how great companies make strategic planning work
SN  - 9788131211045
U1  - 658.403 SMI 
PY  - 2005///
CY  - India
PB  - Butterworth-Heinemann
N1  - Includes bibliographical references and index
ER  -