Smith, Brian D. <br/><br/>
Making marketing happen :  how great companies make strategic planning work 

 - India :  Butterworth-Heinemann,  2005. 
 - xvi, 377 p.   ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131211045 
<br/><br/><label>Dewey Class. No.: </label>658.403 SMI