Skinner, Steven.J. <br/><br/>
Marketing. 

 - 2nd ed. 
 - Boston Toronto :  Houghton Mifflin Company,  1998. 
 - xxxiii, 750 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8185502382 
<br/><br/><label>Dewey Class. No.: </label>658.8 SKI