TY  - BOOK
AU  - Greenberg, Paul.
TI  -  CRM customer relationship management ; : Social CRM strategies, tools, and techniques for engaging your customers. 
SN  - 9780070702523
U1  - REF GRE 
PY  - 2010///
CY  - New Delhi
PB  -  McGraw Hill Education, 
KW  - CRM
ER  -