TY  - BOOK
AU  - Perreault, William. D.
AU  - Mccarthy, E. Jerome.
TI  - Basic marketing: a global- managerial approach
SN  - 9780070620186
U1  - 658.8 PER 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
N1  - Includes index
ER  -