Perreault, William. D. <br/><br/>
Basic marketing :  a global- managerial approach. 

 - 15th ed. 
 - New Delhi :  Tata McGraw-Hill Publishing Company Limited,  2006. 
 - xviii, 844 p. :  ill. ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780070620186 
<br/><br/><label>Dewey Class. No.: </label>658.8 PER