Peter, J Paul. <br/><br/>
Marketing management :  knowledge and skills. 

 - 5th ed. 
 - USA :  McGraw-Hill Companies,  1998. 
 - xvi, 994 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0256226334 
<br/><br/><label>Dewey Class. No.: </label>658.8 PAU