Perreault, William, D. <br/><br/>
Basic marketing :  A global-managerial approach. 

 - New York :  McGraw-Hil,  2002. 
 - xxxii, 815 p, :  ill, ;  27 cm. 
<br/><br/><label>ISBN: </label>0072409479 
<br/><br/><label>Dewey Class. No.: </label>658.8 PER