TY  - BOOK
AU  - Chunawalla, S. A.
AU  - Sethia, K. C.
TI  - Foundations of advertising: theory and practice
SN  - 9788184882001
U1  - REF CHU 
PY  - 2011///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Advertising
N1  - Includes index
ER  -