Chunawalla, S. A. <br/><br/>
Foundations of advertising :  theory and practice. 

 - Mumbai :  Himalaya Publishing House,  2011. 
 - 744 p. :  ill. ;  29 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9788184882001 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>REF CHU