Arens, William F. <br/><br/>
Contemporary advertising. 

 - 10th ed. 
 - New Delhi :  Tata McGraw-Hill Publishing Company Limited,  2006. 
 - xxxiv, 614 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780070667662 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>REF ARE