TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy, E Jerome.
TI  - Essentials of marketing: a global managerial approach
SN  - 0072894822
U1  - 658.8 PER 
PY  - 2000///
CY  - USA
PB  - McGraw-Hill Higher Education
N1  - Includes bibliographical references and index
ER  -