Perreault, William D. <br/><br/>
Essentials of marketing :  a global managerial approach. 

 - USA :  McGraw-Hill Higher Education,  2000. 
 - xxvii, 592 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072894822 
<br/><br/><label>Dewey Class. No.: </label>658.8 PER