TY  - BOOK
AU  - Andreasen, Alan R.
AU  - Kotler, Philip.
TI  - Strategic marketing for nonprofit organizations
SN  - 9788120338906
U1  - REF AND 
PY  - 2008///
CY  - New Delhi
PB  - PHI Learning Private Limited.
KW  - Marketing
N1  - Includes index
ER  -