TY  - BOOK
AU  - Mccarthy, E.Jerome.
AU  - Shapiro, Stanley.J.
TI  - Basic marketing
SN  - 0256021384
U1  - 658.8 MCC 
PY  - 1975///
CY  - USA
PB  - Irwin-Dorsey Ltd
N1  - Includes index
ER  -