TY  - BOOK
AU  - Cravens, David W.
AU  - Meunier-Fitzhugh Kenneth.
AU  - Piercy Nigel F.
TI  - The Oxford handbook of strategic sales and sales management. 
SN  - 9780199569458
U1  - REF CRA 
PY  - 2011///
CY  - London
PB  - University Press
KW  - Sales
ER  -