TY  - BOOK
AU  - Batra,Rajeev.
AU  - Myers,John.G.
AU  - Aaker,David.A.
TI  - Advertising management
SN  - 9788177588507
U1  - REF BAT 
PY  - 2006///
CY  - New Delhi
PB  - Dorling Kindersley Pvt. Ltd
KW  - Management
N1  - Includes index
ER  -