Batra,Rajeev. <br/><br/>
Advertising management. 

 - 5th ed. 
 - New Delhi :  Dorling Kindersley Pvt. Ltd,  2006. 
 - 768 p. :  ill. ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9788177588507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.
<br/><br/><label>Dewey Class. No.: </label>REF BAT