TY  - BOOK
AU  - McDonald, Malcolm.
AU  - Dunbar, Lan.
TI  - Market segmentation: how to do it how to profit it
SN  - 8131207633
U1  - 658.8 MCD 
PY  - 2007///
CY  - New Delhi
PB  - Elsever India Private Limited
N1  - Includes index
ER  -