TY  - BOOK
AU  - Congram, Carole A.
AU  - Friedman, Margaret L
TI  - The AMA handbook of marketing for the service industries. 
SN  - 9780814401040
U1  - REF CON 
PY  - 1991///
CY  - New York : 
PB  - Amacom
KW  - Marketing
ER  -