Congram, Carole A. <br/><br/>
The AMA handbook of marketing for the service industries.  

 - New York :   Amacom,   1991. 
 - xix, 588 p. :   ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>9780814401040 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>REF CON