TY  - BOOK
AU  - Kumar, Arun.
AU  - Meenakshi, N.
TI  - Marketing management
SN  - 8125920625
U1  - 658.8 KUM 
PY  - 2006///
CY  - Delhi
PB  - Vikash Publishing
N1  - Includes bibliographical references and index
ER  -