Kumar, Arun. <br/><br/>
Marketing management. 

 - Delhi :  Vikash Publishing,  2006. 
 - xxiii, 864 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8125920625 
<br/><br/><label>Dewey Class. No.: </label>658.8 KUM