TY  - BOOK
AU  - Dunn, Michael.
TI  -  The marketing accountability imperative : : driving superior returns on marketing investments
SN  - 9780787998325
U1  - REF DUN 
PY  - 2009///
CY  - New York
PB  -  Jossey-Bass
KW  - Halsall, Chris
ER  -