Czinkota, Michael R. <br/><br/>
Global marketing. 

 - New York :  The Dryden Press,  1996. 
 - xxv, 648 p. :  ill. ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0030106494 
<br/><br/><label>Dewey Class. No.: </label>658.84 CZI