Keegan,Warran J. <br/><br/>
Global marketing management. 

 - 7th ed. 
 - New Delhi :  Prentice-Hall of India,  2005. 
 - xxv, 617 p.  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>97881020320666 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Global marketing.
<br/><br/><label>Dewey Class. No.: </label>658.84 KEE