Kotler, Philip. <br/><br/>
Marketing Management. 

 - 15th ed. 
 - India :  Pearson,  2016. 
 - xxvi, 756 p. :  ill. ;  28 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT