Percy, Larry <br/><br/>
Strategic integrated marketing communications 

 - 3rd ed. 
 - New York :  Routledge,  2018. 
 - xiv, 305 p. :  ill. ;  22 cm.i 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138058323 
<br/><br/><label>Dewey Class. No.: </label>658.802 PER