TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
TI  - Principles of marketing
SN  - 8177581074
U1  - 658.8 KOT 
PY  - 2006///
CY  - South Asia
PB  - Pearson Education, Inc
N1  - Includes bibliographical references and indexes
ER  -