TY  - BOOK
AU  - Biyani, Kishore.
AU  - Baishya, Dipayan.
TI  - It happened in India: the story of pantaloons, big bazaar, central and the great Indian consumer
SN  - 9788129111371
U1  - GEN BIY 
PY  - 2007///
CY  - New Delhi
PB  - Rupa Publications India Pvt. Ltd
ER  -