TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller, Kevin Lane.
TI  - Marketing management
SN  - 9788120327993
U1  - 658.8 KOT 
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall
N1  - Includes bibliographical references and indexes
ER  -