Kotler, Philip. <br/><br/>
Marketing management. 

 - 12th ed. 
 - New Delhi :  Prentice-Hall,  2006. 
 - xxxvii, 729 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9788120327993 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT