TY  - BOOK
AU  - Begley, Kathleen A.
TI  -  Writing that sells: : persuading others to buy your ideas. 
SN  - 8176497401
U1  - GEN BEG 
PY  - 2004///
CY  - New Delhi : 
PB  - Viva Books Pvt Ltd, 
KW  - Writing
ER  -