TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller, Kevin Lane.
AU  - Koshy, Abraham.
TI  - Marketing management: a south asian perspective
SN  - 9788131716830
U1  - 658.8 KOT 
PY  - 2009///
CY  - New Delhi
PB  - Prentice Hall
N1  - Includes bibliographical references and index
ER  -