Kotler, Philip. <br/><br/>
Marketing management :  a south asian perspective. 

 - 13th ed. 
 - New Delhi :  Prentice Hall,  2009. 
 - xlvii, 647 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131716830 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT