Kotler, Philip. <br/><br/>
Principles of marketing :  a south asian perspective. 

 - 13th ed. 
 - India :  Dorling Kindersley (India) Pvt Ltd,  2010. 
 - xii, 514 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131731017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT