TY  - BOOK
AU  - Kerin, Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems: cases and comments
SN  - 0205142427
U1  - 658.802 KER 
PY  - 1993///
CY  - USA
PB  - Allyn and Bacon
N1  - Includes bibliographical references and index
ER  -