Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments. 

 - 6th ed. 
 - USA :  Allyn and Bacon,  1993. 
 - xii,720 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0205142427 
<br/><br/><label>Dewey Class. No.: </label>658.802 KER