Hollensen,Svend. <br/><br/>
Global marketing :  a decision oriented approach. 

 - 3rd ed. 
 - New Delhi :  Pearson Education Ltd,  2004. 
 - xvi, 717 p. :  ill. ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>8131711951 
<br/><br/><label>Dewey Class. No.: </label>658.84 HOL