Jayachandran, S. <br/><br/>
Marketing management :  Text and cases. 

 - New Delhi :  Excel Books,  2004. 
 - x, 505 p.  ill. ; 
<br/><br/><label>ISBN: </label>8174463623 
<br/><br/><label>Dewey Class. No.: </label>658.8 JAY