Czinkota, Michael, R. <br/><br/>
Marketing Management. 

 - 2nd ed. 
 - Canada :  Thomson learning,  2001. 
 - xxv, 598 p. :  ill. ;  28 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0324022034 
<br/><br/><label>Dewey Class. No.: </label>658.8 CZI