TY  - BOOK
AU  - Cravens, David W.
AU  - Lamb, Charles W.
AU  - Crittenden, Victoria L.
TI  - Strategic marketing management cases
SN  - 0256136890
U1  - 658.8 CRA 
PY  - 1983///
CY  - USA
PB  - Richard D Irwin
N1  - Includes bibliographical references and index
ER  -