Cravens, David W. <br/><br/>
Strategic marketing management cases. 

 - USA :  Richard D Irwin,  1983. 
 - xvi, 714 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256136890 
<br/><br/><label>Dewey Class. No.: </label>658.8 CRA