TY  - BOOK
AU  - Ryals, Lynette.
AU  - McDonald, Malcolm.
TI  - Key account plans: the practitioners' guide to profitable planning 
SN  - 9788131219331
U1  - 657 RYA 
PY  - 2008///
CY  - New Delhi
PB  - Butterworth-Heinemann
KW  - Plans
N1  - Includes index
ER  -