TY  - BOOK
AU  - Cook, Victor J.
AU  - Larreche, Jean-Claude.
AU  - Strong, Edward C.
TI  - Readings in marketing strategy
SN  - 0894261398
U1  - 658.8 COO 
PY  - 1989///
CY  - USA
PB  - The Scientific Press
N1  - Includes bibliographical references
ER  -