Cook, Victor J. <br/><br/>
Readings in marketing strategy. 

 - 2nd ed. 
 - USA :  The Scientific Press,  1989. 
 - x, 380 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0894261398 
<br/><br/><label>Dewey Class. No.: </label>658.8 COO